ITV appoints Pemsel as marketing chief

Campaign 19-Jan-07

ITV has appointed David Pemsel as its group marketing director. He replaces Clare Salmon, who quit the role at the end of last year.

Pemsel, who joined ITV as the marketing director in October 2005, will
assume responsibility for ITV's overall marketing strategy across all
on- and off-air ventures for all ITV channels, trade marketing, media

planning and programme publicity.

Before joining ITV, Pemsel was the chief executive of the creative
agency Boymeetsgirl. He was a managing partner at St Luke's, and worked
in senior marketing roles at Ogilvy & Mather and Shine.

Pemsel said that his promotion comes at a crucial time for the
broadcaster, with the increase of viewer choice through digital
channels.

"ITV has transformed itself from a one-channel linear broadcaster to a
multichannel, multimedia business; the challenge for me and my team is
to develop a fully rounded marketing strategy that unifies all areas of
the business, from our successful portfolio of digital channels to
ITV.com as well as ITV1."

Salmon departed the role in December last year, having spent two years
with ITV. She joined the broadcaster from the AA, where she was the
managing director for financial services, to replace the previous
marketing director, Jim Hytner. He had moved on to become the group
marketing director at Barclays.