Insurance advice title plans mailer

Marketing 24-Jan-07, 12:00

LONDON - Publisher TILT is planning the first direct mail campaign for its asrecommended insurance title. The title covers 15 insurance brands.

The initial mailing, which will go out in February, will target 400,000 consumers who are due to renew their motor insurance in March.

The piece will explain how to get the most from the asrecommended series and will also include information on other forms of insurance.

Last year, TILT distributed 34m copies of its guides, which include paid-for ads and price comparisons.

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Asrecommended: planning mailing campaign