Telegraph website claim is disputed
A complaint has been lodged with the Advertising Standards Authority regarding The Daily Telegraph's website promotional campaign that declares itself to be Britain's No.1 quality newspaper website. A member of the public made the complaint last week, according to the ASA.
The month-long campaign, which runs until 28 January, bases the claim on
figures from Hitwise that say Telegraph.co.uk was visited more times
than any other newspaper website between July and September 2006, based
ADVERTISEMENT
However, both The Guardian and The Times contest the claim.
Hitwise collects data on the number of visits to certain URLs, rather
than unique visitors, and the ranking referred only to UK visits to the
homepages of the newspapers, not any of their extension brands or
channels.
According to ABC Electronic, which audits website figures, The Guardian
had 13.8 million unique users in December 2006 compared with The Daily
Telegraph's 6.4 million. However, the figures do not show how many users
were UK-based
A Telegraph Media Group spokesman said: "According to Hitwise, which
measures the number of times a website is visited each month,
Telegraph.co.uk is the number one quality newspaper website in the
UK."
"We have not received any complaints about our current promotion from
readers, users or any other interested party and we shall continue to
offer the high quality of online content for which users return to us
again and again."
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
Comments