Eurosport introduces refreshed visual identity

by Daniel Farey-Jones, Brand Republic 23-Jan-07, 14:45

LONDON - Broadcaster Eurosport has introduced a new visual identity developed by Paris-based agency Charlie, which harmonises the logos of its various TV, internet and mobile channels.

The group owns three TV channels -- Eurosport, Eurosport2 and Eurosportnews -- as well as website Eurosport.com and mobile channel Eurosport Mobile.

The redesign simplifies and unifies the look of the logos for each property, as well as the Eurosport corporate logo. There is also a shorthand representation of the Eurosport Group through a five-brand tab that uses the same colours as the logos.

Laurent-Eric Le Lay, chairman and CEO of Eurosport, said: "This evolution will allow Eurosport to be better recognised for our expertise and multimedia offer, reinforcing the emotional connection with our audiences and expressing Eurosport's ambition to emerge as the leading sports expert in Europe."

The new identity will be implemented from February 1 in all printed material and advertising.

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