Citrix Online uses Wildfire for GoTo

PR Week UK 24-Jan-07, 20:00

Citrix Online has tasked Wildfire PR with raising the profile of its 'GoTo' brand in the UK and Ireland.

The appointment comes after a competitive pitch against Hotwire PR.Citrix Online, a division of software infrastructure provider Citrix Systems, allows customers to access software on demand, over the internet.

Incumbent Lewis PR continues to work on the core Citrix business, while Chameleon is retained for pan-European work.

‘Citrix Online is establishing itself as a separate entity, so it made sense for it to seek separate representation,’ said Wildfire MD Debby Penton, adding that the pitch was mainly conducted ‘remotely’ using Citrix Online’s GoToMeeting service.