Bebo revamps as it takes on new rivals
Bebo, the social networking site, has been revamped as it fights an increasingly competitive battle with rivals such as MySpace, Piczo and Facebook.
The updated site has several new features, including a personalised
home page and a service that alerts users when their network of
connections have updated their profiles.
The service, 'ch-ch-changes', allows users to see which areas of their
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updates, video content or a new poll.
Links to all friends' profiles have been added to the left-hand side of
the home page, while updates to profiles are detailed on the right.
Michael Birch, CEO and co-founder of Bebo, said: 'We have been careful
not to over-engineer, and to respect the community by not becoming
invasive - only highlighting things that were public before.
'The new home page takes advantage of all the media available on Bebo
and enhances the multimedia experience with greater functionality and
increased accessibility.'
Bebo had also rolled out a new ad model, allowing users to choose the
types of ads they see. The service allows users to choose from 15
categories of ads and opt in to receive email marketing that is
relevant.
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