BBC World in major ad deal with South Africa Tourism

by Staff Brand Republic 29-Jan-07, 11:20

LONDON - South Africa Tourism, the organisation that promotes South Africa on the world stage, has signed a major advertising deal with BBC World.

The campaign, which includes advertising spots and vignettes, will be aired on BBC World, the BBC's international 24-hour news and information channel, until July 2007. The vignettes will be created by BBC World.

As part of the campaign, South Africa Tourism will advertise around the series 'Africa: Open for Business' and advertise around key BBC World programming including: 'Click', the channel's weekly technology programme; 'Talking Movies', the entertainment programme; and 'Extra Time', a programme which interviews the biggest names in world sports.

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