Gillette picks trio of global 'faces'
Gillette has signed sporting stars Thierry Henry, Tiger Woods and Roger Federer to replace David Beckham as its global brand ambassadors.
The three sportsmen have accepted two-year deals to become the faces of
the brand.
Beckham's £40m three-year deal with the FMCG brand expires in
June, though according to his management team, a global deal is still a
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possibility. It is also understood that a US extension to the deal might
be struck following his agreed transfer to LA Galaxy.
Gillette is planning a major campaign, created by BBDO, featuring the
trio of stars. The ads are due to break in July.
Beckham signed a deal with Disney last week to promote its theme parks
and resorts. He joins singer Beyonce Knowles, as a celebrity backer of
the Disney brand.
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