Five agencies vie for £20m BBC account
The BBC has invited five agencies who tendered for its £20m media planning and buying account to a series of chemistry meetings at the end of this week.
The agencies selected to present to the BBC this Thursday and Friday are
incumbent PHD, Mediaedge:cia, Carat, Media Planning Group and
ZenithOptimedia.
Following the meetings, the BBC is expected to reduce the shortlist.
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The statutory review, which takes place every five years, covers all
public service elements of the BBC, including television, radio, online,
sports, factual and learning and children.
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