MEN links with Legacy.com on obits service

by Media Week, Media Week 30-Jan-07

The Manchester Evening News has announced the first UK partnership with Legacy.com to launch an interactive online obituary and family notice service.

The service will allow people to place pictures and tributes on the
site. There will be online guest books to allow family and friends to
express their condolences and memories.

Each year MEN Media publishes more than 47,000 family notices -

including births, engagements and marriages - and 39,000 death notices

in the Manchester Evening News and the publisher's weekly
newspapers.

Paul O'Halloran, digital sales director at MEN Media Sales, said the
service would allow people throughout the world to access information on
a loved one and add their own personal message of condolence. Legacy.com
is well established in the US and more than 50% of deaths in the country
are posted online using the website's services.

The Telegraph launched a similar service with its announcements pages in
December.

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