Kate Moss to continue as global face of Rimmel

by Staff, Brand Republic 30-Jan-07, 16:00

NEW YORK - Cosmetics giant Coty has said that supermodel Kate Moss is to continue as the face of the Rimmel London, but it will launch a range of youth products that Moss will not feature in.

Coty Beauty said it will unveil a range of brand extension in spring 2007. Specifically developed for a "Generation Y" audience, which will feature new younger models for which Rimmel has been holding casting calls in the capital.

In a statement, Coty said: "Selected in 2001 for her London background and her unique personal style and beauty, Moss has been a strong driver of the Rimmel London line.

"Kate Moss delivers a distinctive type of beauty that is both inspirational and attainable to Rimmel. She is a terrific model for the mainstream cosmetic line and she will continue to represent the brand.

"While Rimmel London continues to experience success with Moss, Coty Beauty will unveil a brand extension this spring. Specifically developed for a "Generation Y" audience, Rimmel Underground exudes youthful fun and sexiness. Rimmel Underground will tap into the youth market arena featuring a variety of young models via print advertising and extensive online efforts."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.