Asda hires ABA to promote Flying Start ISA
LONDON - Asda has hired Ashley Bolser Agency to handle the launch of its Flying Start ISA product.
The ISA, operated by Asda's financial partner Engage Mutual Funds, is aimed at parents who want to create savings accounts for their children.
The direct agency has been tasked with creating a series of activities to back the launch, including welcome packs, inserts, a website and email campaign. It will handle further promotional campaigns for Asda throughout the year.
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Earlier this month, the retailer hired The Search Works to provide it with search engine marketing consultancy.
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Asda: ABA to push Flying Start ISA
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