Swiftcover.com to sponsor Tiscali's online motor channel

by Alex Donohue, Brand Republic 09-Feb-07, 08:00

LONDON - Online insurance firm Swiftcover.com is to launch a customer acquisition campaign as part of its sponsorship of Tiscali's online motoring channel that will last until the end of the month.

Swiftcover, which launched in July 2005, will be promoting its car insurance policies and £50 cash back offer by sponsoring Tiscali's online motoring channel and targeted newsletter features.

The firm said it had been significantly increasing its online spend this year through digital agency Steak Media, through search, display and affiliate activity.

Tina Shortle, marketing director at Swiftcover, said: "Tiscali's motoring channel is an ideal fit and gives us valuable exposure to our target audience. "

Swiftcover said the ads for its cash back offer have been viewed by over 600,000 people to date.

Alex Hole, online media director at Tiscali UK, added: "The motoring channel is one of our most popular sections and we are pleased to be working with Swiftcover.com to bring readers [of the website] a very competitive, highly targeted and relevant offer on car insurance."