MySpace and Vodafone team up

by James Livesley, Media Week 07-Feb-07, 15:33

MySpace.com and Vodafone have agreed a partnership to offer Vodafone customers access to the social networking site on their mobile phones.

The deal marks the first extension of Fox Interactive Media’s network of sites onto mobiles in Europe.
The service will launch first in the UK and will allow Vodafone customers to access MySpace Mobile, where they can edit their own profiles, find and add friends, post photos and blogs, and send and receive messages.

In time, MySpace Mobile will be pre-loaded onto selected Vodafone handsets and available for download from Vodafone Live!.

John Smelzer, senior vice president and general manager for Fox Interactive Media, said the deal was struck as part of an ongoing policy to give the audience the ability to interact with its sites whenever they wanted.