Cadbury extends Fallon relationship with NPD work

by Darren Davidson, Brand Republic 07-Feb-07, 16:20

LONDON - Cadbury has extended its relationship with roster agency Fallon, securing two new-product development briefs.

The agency, fresh from plundering Publicis for its £44m Asda account, was appointed without a pitch. The briefs were handed to Fallon following its appointment to the Cadbury Schweppes roster in November.

The roster includes Publicis, which handles Cadbury-branded lines, and Euro RSCG London, which holds the company's Trebor and Maynards brands.

Cadbury confirmed it is working with Fallon on "marketing development". It said in a statement: "This is a logical step given that we have a very busy marketing programme and Fallon's work will complement the creative activity of its parent company."

Fallon is currently working on a £2m relaunch task for Cadbury's Bournville dark chocolate brand. The advertising will roll out in April.

At the time of writing, Fallon was unavailable for comment.