BBH raids glue to strengthen digital division
Glue London's head of production, Michelle Stanhope, is leaving the agency to join the digital division of Bartle Bogle Hegarty.
At BBH, she will report to John O'Keeffe, the executive creative
director. She leaves glue this week, and will join BBH on 6 March as the
head of digital production.
Glue has not yet found a replacement for Stanhope, who has been with the
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The appointment comes shortly after BBH picked up a digital brief from
Unilever to be the lead creative and strategic digital agency for
Lynx/Axe. It is the first piece of digital business BBH has been awarded
after a pitch solely against specialist agencies.
However, at the same time as it won the digital brief for Lynx, Unilever
shifted the above-the-line account for Impulse out of BBH London and
into the Argentinian creative agency VegaOlmosPonce.
O'Keeffe said: "Michelle brings a wealth of expertise in getting great
ideas out across multiple platforms. We're delighted she's chosen to
join us at such an exciting time for BBH and our industry."
- Viewpoint, page 18.
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