The World: New Delhi - WSJ teams up with HT Media to launch Mint

Campaign 09-Feb-07

The Wall Street Journal has teamed up with the Indian publisher HT Media to launch Mint, an English language business newspaper.

Available in both Mumbai and New Delhi, it will have an initial print
run of 80,000, and will be published from Monday to Saturday. It will
carry global and regional business and economic news for Indian readers,

as well as a four-page branded international business section from The

Wall Street Journal. There will also be an online edition
(www.livemint.com).

The roll-out will be accompanied by a £1.5 million advertising
campaign across TV, print, outdoor and online.

L Gordon Crovitz, the executive vice-president of The Wall Street
Journal, said: "We're delighted to be partnering with HT Media on the
launch of Mint."