Quaestor to launch specialist communications division Qmedia

by Alex Donohue Brand Republic 12-Feb-07, 08:00

LONDON - Quaestor is to launch a specialist market research division, Qmedia, which will serve clients in the media and communications sector.

The division, which will be headed by director Adele Gritten, recently recruited Rob Seebold as quantitative director, Mark Cutter as senior research executive, and Catherine Ellis, who will work on the company's creative agency and media owner accounts.

Bob Bond, managing director of Quaestor, said that Gritten's joining "made perfect sense" to create a specialist division with its own identity and brand for the media sector.

Gritten said: "The creation of Qmedia will give us more credibility in the media and communications sector. We have an enthusiastic team with good commercial sense and we are keen to become a well known name and player in this dynamic sector."

Qmedia's client list currently includes Channel 4, JC Decaux, UKTV and Cedar Communications.