Aricot Vert to handle Orchid Pubs' Carvery redesign

by Alex Donohue, Brand Republic 14-Feb-07, 08:10

LONDON - Design agency Aricot Vert is to create 20 individual identities of Orchid Pubs' Carvery chain, which was recently acquired from Spirit Group.

The agency said it would commence work on developing new logos, menu design and signage system for the national chain.

Orchid Pubs' said it wished to re-interpret the traditional carvery image of "overcooked meat and curled up vegetables" to emphasise fresh, locally sourced food.

It is understood that work for the redesign will begin immediately, with a view to rolling out the newly designed eateries later this year.

Lin Dickens, managing director of Aricot Vert, said: "It's a great opportunity to redefine a very traditional offer -- everyone loves a roast dinner."

Aricot Vert has in the past created the brand identity for Juicy Lucy's, the Alpha Retail-owned organically themed coffee and juice bar at Manchester Airport.