GCap to focus on agencies and brands

by Sarah Crawley-Boevey , Media Week 13-Feb-07, 10:05

GCap Media has overhauled the structure of its sales teams by creating a one-stop shop for agency sales and a second team focusing on national and digital brands.

The new structure was created after a four-month consultation with clients.
The first division, GCap Solutions, will consist of five agency-facing teams, led by a group head and made up of a planning manager, a buying manager and a manager to work on SPICE – the group’s sponsorship, promotions and interactive department.

An extension of this division will be pureSPICE, which will offer an internal resource to GCap Solutions to help develop ideas and deliver campaigns.

The second division, called National & Digital Brands, will be responsible for the development of all Classic FM’s offering and platforms, as well as delivering increased focus on GCap’s digital portfolio.
National sales director Simon Daglish will head both divisions. Anna Pennington, formerly head of SPICE, has been promoted to lead GCap Solutions and Ed Chalmers, current head of agency sales, is named head of trading and national brands. John McGeough remains as trading and business development director.
Meanwhile, corporate development director Gregory Watson and strategy executive Matt Deegan have resigned to start their own separate, consultancy companies. It is understood that both men were offered new posts in the company but declined them.