GCap to focus on agencies and brands

by Sarah Crawley-Boevey, Media Week 13-Feb-07

GCap Media has overhauled the structure of its sales teams by creating a one-stop shop for agency sales and a second team focusing on national and digital brands.

The new structure was created after a four-month consultation with
clients.

The first division, GCap Solutions, will consist of five agency-facing
teams, led by a group head and made up of a planning manager, a buying

manager and a manager to work on SPICE - the group's sponsorship,

promotions and interactive department.

An extension of this division will be pureSPICE, which will offer an
internal resource to GCap Solutions to help develop ideas and deliver
campaigns.

The second division, called National & Digital Brands, will be
responsible for the development of all Classic FM's offering and
platforms, as well as delivering increased focus on GCap's digital
portfolio.

National sales director Simon Daglish will head both divisions. Anna
Pennington, formerly head of SPICE, has been promoted to lead GCap
Solutions and Ed Chalmers, current head of agency sales, is named head
of trading and national brands. John McGeough remains as trading and
business development director.

Meanwhile, corporate development director Gregory Watson and strategy
executive Matt Deegan have resigned to start their own separate,
consultancy companies. It's understood both men were offered new posts
in the company but declined them.