King becomes new chairman of RAB
Media veteran Martina King has joined the Radio Advertising Bureau as chairman and voiced her optimism for the future of commercial radio.
The former head of Capital Radio and European managing director for
Yahoo! said that radio complemented rather than competed with online,
and she was confident in the trade body's ability to convert that
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"For any sector to do well you need a number of changes to collide at
the same time in order to create a movement - then you can start to see
things shift," she said.
"Radio is one of the only media that can successfully operate after
convergence."
King also revealed she sought the blessing of Douglas McArthur - the
former RAB chief executive who was passed over for the role of chief
executive at the RadioCentre - before accepting the job.
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