InStyle gets new look and new A5 size

by Media Week, Media Week 13-Feb-07

IPC is launching a travel-size version of women's glossy fashion magazine InStyle next month.

The magazine joins Red, Elle and IPC sister title Marie Claire in
adopting the dual format to compete with A5-sized market-leading women's
glossy Glamour in stores targeting commuters and travellers.

InStyle will appear in the smaller format, alongside the standard

edition, in WHSmith Travel outlets in railway stations and airports
across the UK from 7 March. The format will be promoted in stores at
launch.

The move coincides with a redesign of the title under editor Trish
Halpin, who joined the magazine from Hachette Filipacchi's Red in
September last year.

The new-look InStyle includes dedicated beauty, life and home sections
in the magazine, as well as more fashion stories and style features.

IPC also plans to launch the first website for InStyle's UK edition in
April.