Dennis tempers Monkey content

Marketing 21-Feb-07

Dennis Publishing has re-assured advertisers about the content of online lad's mag Monkey after media agency MindShare temporarily pulled ads from clients including Unilever's Lynx brand from the title.

MindShare suspended advertising on the site due to 'concern over content
which severely pushes boundaries', according to an insider.

Monkey features links to user-generated content, as well as pictures of

semi-naked women and sports coverage.

Dennis has pledged to tone down its content in response to the agency's
concerns. It is introducing new editorial guidelines governing the
amount of nudity shown and the type of editorial allowed in the
magazine.