Sky clinches Carlsberg deal for Anytime ad trial
Sky has signed up Carlsberg as a trial advertiser on its on-demand service, Sky Anytime TV.
Carlsberg will run commercials around TV shows, which are downloaded
overnight to Sky+ personal video recorders (PVRs).
Viewers downloading programmes from channels such as Sky One, Sky
ADVERTISEMENT
TV ad before their show begins.
They will be given the option of watching up to four minutes of
Carlsberg-branded footage - an extended version of its recent World Cup
campaign - at the end of each programme.
The execution, created by Saatchi & Saatchi, features former England
manager Bobby Robson bossing a pub football team boasting England
legends such as Bobby Charlton, Stuart Pearce and Chris Waddle.
Sky is in the process of signing a range of advertisers to run campaigns
during the trial, which launches to a small number of Sky+ subscribers
next month ahead of a full roll-out in April. It is believed that
several Media-Com clients have agreed to take part in the initiative.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments