The Sanctuary in skincare revamp

Marketing 21-Feb-07

The Sanctuary, which operates a spa in Covent Garden and distributes a 130-strong range of branded products through Boots, is overhauling its skincare offering.

The Spa Perfect Skin line will feature 17 products, including facial
wash, cleansing wipes, moisturiser, eye gel and serum, with prices
ranging from £1.79 to £13.95.

The range will be rolled out exclusively in Boots from next month and

will sit alongside the brand's bodycare and homewares lines.

The firm, which launched in the US last March, is planning to expand its
Sanctuary-branded spas on to the high street. It hired former Marks &
Spencer Alice Avis as its chief executive in July 2005 to oversee the
activity.