CheetahMail to market C4's 4oD
Channel 4 has appointed e-mail marketing company CheetahMail to launch a marketing drive aimed at attracting new users for its video- on-demand service, 4oD.
Activities will include event- triggered email campaigns, designed to
coincide with new content becoming available on the service.
The e-mail agency will also advise Channel 4 on e-mail creative and how
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best to deploy the permission-based campaign. CheetahMail's tools will
also allow Channel 4 to personalise e-mail campaigns to view
demographics and preferences.
Claire Brossard, marketing manager for Channel 4, said she wanted to
ensure that all e-mails were targeted to each viewer's own interests.
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