Unicef moves media into WWAV from PHD

by Daniel Farey-Jones, Brand Republic 23-Feb-07, 12:00

LONDON - Unicef UK has moved its £500,000 media planning and buying account out of PHD and into WWAV Rapp Collins Media, without a pitch.

WWAV Rapp Collins London has handled the creative direct marketing account for the UK charity's fundraising since November 2005, when it was appointed as the lead agency alongside Kitcatt Nohr Alexander Shaw, which was to handle project work.

Debbie Stokes, senior direct marketing officer at Unicef UK, said: "The move happened when it became clear that there were significant advantages to placing our media planning and buying under the same roof as our direct marketing."

WWAV is already working on an insert campaign scheduled for March.

During 2006, Unicef spent £420,000 on press and £76,000 on television, according to figures from Nielsen Media Research.