ATP seeks chief to lead relaunch

Marketing 28-Feb-07

The ATP, the governing body of the men's professional tennis circuit, is seeking a vice-president of brand marketing to head a relaunch of the tour.

The new post will be based in London and reports directly to global
chief marketing officer Phil Anderton.

The role involves the development and implementation of the ATP's brand
strategy as well as handling the commercial interests of the world's top

25 professional men's tennis players.

The relaunch will include a merger of the tour's 60-plus events under an
umbrella title and a rebrand of its challenger tournaments.

The ATP is also planning to put together a group of players from the top
25 - called the 'ATP Sponsorship Team' - whom brand partners including
Mercedes-Benz, Club Med, Head, Penn, Ricoh and South African Airways
will be able to use in joint promotional activity.

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