Channel 4 to take ads on 4oD
London - Channel 4 is to take advertising on its 4oD video-on-demand platform for the first time as the service moves from a pay model to free-to-air.
Andy Duncan, the chief executive at Channel 4, is announcing the move at today’s Thinkbox TV conference in London.
4oD launched in December and currently charges viewers between 99p and £1.99 to download content that includes episodes from the broadcaster’s archive, as well as some imported material such as Desperate Housewives.
4oD launched in December and currently charges viewers between 99p and £1.99 to download content that includes episodes from the broadcaster’s archive, as well as some imported material such as Desperate Housewives.
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Advertising is likely to feature ahead of the programmes that are downloaded by viewers.
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