Euro RSCG loses Orange task to Fallon

by James Hamilton Campaign 02-Mar-07

Euro RSCG has lost its Orange UK business-to-business account to Fallon, having won the brief only a year ago.

The appointment, which was made without a pitch, means Fallon will
create an integrated consumer and commercial campaign for the
company.

The decision to appoint Fallon to handle all UK communications for the

mobile phone brand is understood to stem from disappointment within

Orange at the quality of creative work coming from Euro RSCG London.

But a source close to the account at Euro RSCG revealed that the
majority of work the agency produced was adapted from the creative that
came out of BETC Euro RSCG, the Parisian lead agency on the account.

"Orange UK had always indicated that it wanted its business to business
to follow consumer communications. Consumer communications in the UK are
not the same as in France," the source said.

Euro RSCG London will continue to work on Orange's multinational
account.

Fallon has already created a business-to-business campaign for Orange.
The work was completed earlier this year, when the agency was appointed
to handle a business project for the UK client.

Orange refused to confirm the appointment.