Telegraph unveils online TV show

Ian Darby, Campaign 02-Mar-07

Telegraph Media Group is to launch its first major online TV initiative, following its production deal with ITN.

It has created a daily business programme, called The Business Show,
which will launch on Monday (5 March). The programme, which will run for
between four and five minutes, will be available from lunchtime every

day at telegraph.co.uk and will be presented by The Daily Telegraph city

editor, Damian Reece.

British Airways will sponsor the programme from April. It will receive a
package, which includes advertising in the Telegraph titles. The show
will highlight the major business stories of the day, cover one story in
depth and offer analysis of the financial markets.

Shaun Gregory, the director of new media at Telegraph Media Group, said:
"The key here is that we are delivering our strategy with the ad
community. The future is all about integrated sales and effectiveness
for advertisers and profit for the media owner."

Telegraph Media Group is still in talks about joining potential bidders
for the national digital multiplex, as it looks to launch a radio
station (Campaign, 8 December).