Between the Lines: Will Grey and United marry?

Campaign 02-Mar-07

Ever since Tamara Ingram relinquished her role as the chief executive of Grey London, it's been a matter of frenzied debate about who would take over.

News that Grey and its sister WPP agency United are considering a merger
seems like an elegant solution, putting both companies out of their
misery and injecting some heavyweight talent, Jim Kelly, into the Grey

void.

Robert Campbell, who looks set to bail out all together (page 1), would
have been a coup, too, for Grey, but who can blame him for feeling
enough's enough.

Quite where this leaves the United network, which is already a dubious
proposition, is the next conundrum. To lay any claims to being a
micro-network without an office in the crucial London market is surely
impossible.And United can hardly use Grey as its UK partner - the two
propositions are counter-cultural.