BBC set to feature ads on YouTube

by Media Week, Media Week 06-Mar-07

Branded BBC channels featuring a "limited amount" of advertising will be available on YouTube following a deal between the broadcaster and the video-sharing website.

The agreement follows media industry objections to plans to feature
advertising on international website BBC.com.

A decision on this has been delayed until the spring.

YouTube will host two channels - one for the BBC and one for BBC World -

with clips from popular shows, as well as specially commissioned

content.

For example, Doctor Who and Life on Mars will be available with video
diaries from the show's stars, who include David Tennant and John
Simm.

There will also be ad-free news reports. Some ad-funded clips will only
be available to users outside the UK.

Users will be able to comment on clips, rate them, recommend them to
friends and post their own video responses to communicate with the BBC
and other viewers.

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