AdLink wins deal for SoFeminine.co.uk

by Media Week, Media Week 06-Mar-07

Online sales house AdLink has won the account to represent UK women's portal SoFeminine.co.uk from rival Unanimis.

The deal adds AdLink Italy and AdLink Spain to the existing exclusive
sales relationships with the auFeminin Group's alFemminile.com and
enFemenino.com portals respectively.

As well as standard advertising formats, AdLink will be offering online

ad packages, including an "outside back cover" format and

high-definition video ad units designed to give the glossy high-end feel
of print to online advertising.

SoFeminine.co.uk was launched in December 2004 and currently has 969,322
unique users and 15.2 million page impressions a month.

AdLink UK managing director Andy Mitchell said the win was an important
one for the firm, as it provided a female audience that many high-end
advertisers are seeking.

Alex Rahaman, director at Unanimis, commented: "Due to its UK size, we
were happy for SoFeminine to choose a European partner."

In January, AdLink secured the deal to represent The Independent, taking
the account from eType.