Butlins sponsors whatsontv.co.uk
Full-service digital agency Profero has brokered a deal for client Butlins to be the sole sponsor of new website whatsontv.co.uk for the first three months.
IPC's What's on TV website launched last month with content from the
magazine, as well as extra features, such as sections on soap stars,
background on films and an interactive TV listings page.
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The online sponsorship integrates with offline activity, including
advertorial pieces to tell readers about Butlins. There is also
co-branding on the What's on TV website and launch promotion across
IPC's offline publications.
In addition, there is a "What's On at Butlins" navigation bar that will
link through to a page that mimics the interactive TV listings, where
each TV channel is replaced by a genre of customer from toddlers to
schoolkids to over-18s and parents.
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