Glue London awarded Bacardi global digital account

by Jennifer Whitehead, Campaign 09-Mar-07

Glue London has been appointed to the global digital advertising account for Bacardi Rum without a pitch, as the drinks giant is looking to increase its focus on online marketing.

The agency will create online advertising to run in key markets,
including the UK, the US, Spain, Mexico and Germany, as well as making
branded content. It will also create original online advertising,

independent of the offline work created by Young & Rubicam.

James Sanderson, the managing director of glue London, said: "Chances to
work on premium global brands don't come along very often, and it's
great that Bacardi had the confidence in glue London to appoint us
without a pitch."

The appointment was made by Ian James, who joined Bacardi as the global
head of digital six months ago. James said that digital marketing was
growing in importance for all Bacardi brands.