News Corp to cross promote film site

by Media Week, Media Week 13-Mar-07

Fox Interactive Media is to use its News Corp siblings thelondonpaper and thesun.co.uk to promote the launch of its new film website Rotten Tomatoes.

Last year, Media Week revealed that Fox Interactive Media was to bring
Rotten Tomatoes, a popular film website in the US, to the UK with
content suitable for a British audience. The internet group officially

launched last week.

Thelondonpaper will run a weekly Rotten Tomatoes round-up of new films
and the site has established a co-marketing agreement with
thesun.co.uk.

Rotten Tomatoes is a movie, DVD and video game review site offering
users a "Tomatometer", which combines reviews of critics worldwide to
decide whether a film is "Rotten" or "Fresh".

It will be the third Fox site to be localised for the UK market - the
other two being MySpace and video-gaming website IGN.com. The company is
also planning to bring men's website AskMen.com to the UK with localised
content.

In February, Fox hired Chris Ellis, AOL Europe's senior vice-president
for business development, as senior vice-president, commercial, to lead
the commercial side of its European businesses.