Warner Breaks offers discounts to mums

by Joe Lepper, Brand Republic 13-Mar-07, 14:40

LONDON - Warner Breaks is launching a Mother's Day digital marketing campaign, offering an £80 discount for stays at its hotels and resorts.

The campaign combines email marketing and banner advertising on shopping and gift websites, as well as advertising on Orange, Virgin Media and MSN sites.

This campaign is part of a series of themed online promotional pushes this year, involving agencies: Big Mouth Media, Sonaa and Red Eye, which handled email marketing and viral distribution. The vouchers can be redeemed any time from April to June.

Matthew Finch, Warner Breaks online sales and marketing manager, confirmed that Warner Breaks will "be continuing to invest significantly in online marketing" throughout 2007.

Hotels, spas and resorts run by Warner Breaks include Nidd Hall in Yorkshire, Bodelwyddan Castle in North Wales and Thoresby Hall in Nottinghamshire.