DDB overhauls planning

and head a new integrated planning department across both DDB London and
Tribal DDB.

The creative departments from DDB London and Tribal DDB will also be
consolidated into one working space.

Lucy Jameson, DDB London's head of planning, will move to the newly
created role of executive director, in which she will work on a global
level for DDB.

For the immediate future, account management arrangements will remain
intact. Joint clients across both agencies, such as Volkswagen, will
remain, with one senior group account director leading a team of
specialist account handlers in each discipline.

Woodford said that DDB London and Tribal DDB will retain separate
brands: "My view is that clients may well buy in on an integrated basis
in the future, but for the moment, it's still largely bought discipline
by discipline."

Bill Brock, the managing director of Tribal DDB, said: "One purpose of
this restructure is to encourage communication strategies that come from
clients' business objectives, rather than the objectives of the media
channel they are working in."

Tribal DDB is finalising a training programme that will see DDB London,
Tribal DDB and its sister direct marketing agency WWAV Rapp Collins
educate each other on different disciplines.