Volvo Ocean Race appoints Fingal for integrated task
LONDON - Volvo Ocean Race has appointed integrated marketing agency Fingal to create a digital and print campaign strategy to reflect the essence of the 2008-2009 race.
The aim of the campaign is to provide digital and print marketing materials to promote Volvo Ocean Race to potential sponsors. Fingal has created teasers, a bespoke digital presentation application, follow-up documents and a marketing handbook containing relevant information and statistics on the race.
ADVERTISEMENT
The agency has also produced a graphic language and applied it, to bring greater consistency to the brand.
James Kendall, sponsorship and marketing manager at Volvo Ocean Race, said: "Our mission is to reflect the message of the race in the context of the radical changes we have made to it.
"We wanted a fresh perspective, which is why we asked Fingal to take up the brief. They've immediately identified the key components required to make our message stand out from the crowd."
Volvo Ocean Race: appoints Fingal to promote race
Tags
- Sport |
- Europe |
- Digital |
- Marketing Communications |
- Fingal |
- Marketing |
- Entertainment |
- Volvo Ocean Race |
- Media
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London


Comments