News Intl refreshes Times site for £10m

Revolution UK 14-Mar-07

News International has invested £10m in a relaunch of the Times Online site, incorporating new features, improved integration with The Times and The Sunday Times, and an ad campaign.

Times Media said the new site was a more integrated platform for The
Times' journalism and will include enhanced web 2.0 multimedia
functions, adding to existing videos and podcasts.

There is more world news coverage on issues ranging from global warming

to the Middle East, US politics and business, as well as regular

content.

The relaunch is supported by a Rainey Kelly Campbell Roalfe/Y&R press,
outdoor and digital campaign featuring provocative and controversial
quotes from writers of the two papers, which will run until the end of
March.

Anne Spackman, editor-in-chief of Times Online, said: "The site has been
created by the world's leading web designers in partnership with our
in-house team. We have listened to our audience and looked at our
competitive set, and developed a dynamic multimedia site centred on news
plus views - those of our writers and users."

The Times Online, launched in 1996, claims to have 10 million unique
monthly users. It is understood that enhanced functions will be added
this year.

Zach Leonard, digital media publisher of the Times Online, said: "The
new site delivers extremely sophisticated technical capability for our
advertisers, sponsors and partners, such as contextual and behavioural
targeting. Our philosophy has been to create an experience that is
simple and engaging for users, while providing maximum value for
advertisers."

MindShare bought the media.

- Vox Pop, p22.