Teletext merges holiday services

by James Livesley, Media Week 19-Mar-07, 14:00

LONDON - Teletext is to merge its Holidays Online and Holidays on TV operations into one division, Teletext Holidays.

The division will allow advertisers to promote products across all Teletext services, including its online, TV and mobile platforms, and to deal with a single sales team.

Matt Cheevers, former commercial director at Teletext Holidays Online, will head the merged division and take up the newly created position of managing director of Teletext Holidays. He will report to Teletext Group MD, Mike Stewart.

Ray Mason, MD of Teletext Holidays Online will be leaving the company after an initial move to Teletext's parent company's offices in Kensington to oversee the completion of the group's travel project, travelmail.co.uk.

Stephen Dunk, managing of Teletext Holidays on TV, is also set to leave for a position in the travel industry.

Earlier this month, Teletext unveiled a new brand positioning with a multi-million pound advertising campaign featuring the tagline "Blah Blah Blah".