ATP embarks on experiential push
The Association of Tennis Professionals (ATP), the governing body of the men's professional game, is attempting to broaden the sport's appeal with an experiential drive.
The ATP has appointed MICE Sportcel to handle the activity, which will
comprise areas where fans can experience the game, courtside promotions
and invitations to the public to meet and learn from professional
ADVERTISEMENT
The agency will also create exhibitions about the sport's history and
the science behind the modern game. The first tranche of activity will
break later this spring.
The activity comes as the ATP prepares to rebrand next year, bringing
its tournaments under an umbrella championship. The sports body is
seeking its first vice-president of brand marketing to lead the relaunch
(Marketing, 28 February).
Jobs
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
- Good Benefits, Central London
Comments