Branding: Polyfilla reworks design of packs
ICI Paints has revamped its Polyfilla DIY brand to help consumers more easily find which of its 52-strong range they need.
The redesign, by Elmwood London, introduces colour-coding to create
families of products. It will be rolled out from next month.
A spokesman for the agency said the changes have been introduced to
ADVERTISEMENT
eliminate confusion between products due to their similar packaging,
especially in bigger DIY stores.
The dominant pack colour will remain blue, but the names of the
sub-ranges, such as Deep Gap Polyfilla and Weatherproof Polyfilla, will
be colour-coded.
The logo for Polycell, the umbrella brand for Polyfilla that features a
red and yellow tick, has been retained and given a 3-D makeover.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments