Adidas encourages free thinking for new Originals campaign
HONG KONG - Adidas Originals’ Spring/Summer 2007 global brand campaign invites its consumers to be ‘Free Thinkers’ and dive deeper into the world of adidas Originals.
The new campaign of four collections (Sleek, Ali, Repect M.E Sleek, and Freizeit) features ‘role models’ of free thinkers like Muhammad Ali and Missy Elliot.
The general creative concept behind the different executions, developed by TBWA\180 in Amsterdam, is free thinking. “They are not ads that just look pretty, but a call for all freedom seekers to create a dynamic movement and play a part in the evolution of adidas Originals,” said adidas Hong Kong marketing director Dave Thomas.
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The Hong Kong campaign will run for two months, with Carat handling online and print executions.
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