Microsoft in ad link with Piczo website

Piczo launched in the US in 2004 and only started virally marketing its
service in the UK last year, but already claims to have nearly 7.5
million unique UK users, generating one billion page impressions a
month, making it the company's most successful territory.

Chris Seth, UK managing director of Piczo and former media director at
Proximity, who joined the social networking site in October, said so far
it had mainly attracted advertising from the likes of film distributors,
music labels and gaming companies.

But he said: "The deal with Microsoft is a major step forward for
us.

"We are already the leading teen social networking site in the UK, but
we see the potential for a much wider range of brands to start
advertising with us."

Microsoft, which has its own social networking site, Spaces, and Piczo
declined to comment on the details of the new contract.