Ministry of Sound links up with Joost

by Media Week, Media Week 27-Mar-07

Dance music brand Ministry of Sound has signed a syndication deal with online TV distribution platform Joost that will see two on-demand branded channels on the free service.

Assia Grazioli-Venier, head of Ministry of Sound TV, said it had decided
to broadcast its content on Joost to reach a broader audience and give
users an interactive platform on which to view its programming.

Two channels will be broadcast, one dedicated to video and the other to

programming. This will include coverage of the upcoming Miami Winter
Music Conference and content from the Ibiza 2007 season.

Ministryofsound.com/tv, was launched in November 2005. It produces its
own dance content, as well as aggregating from affiliate-branded
material such as Hed Kandi's "Kandi Vision".