Blyk signs firms for mobile ad service
Blyk, a new mobile phone network that allows people to make free phone calls in return for receiving advertising, has signed up Buena Vista, Coca-Cola, I-play Mobile Gaming, L'Oreal Paris, Stepstone and Yell.com as some of its first advertisers.
The new service is launching in the summer and will piggyback on
another, as yet unnamed, mobile network.
Blyk offers free mobile phone calls and text messages in return for
receiving advertising to mobile handsets. The target audience is 16 to
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Users of the network have to sign up to the scheme and give details of
their preferences to receive targeted advertising.
The service is aiming to serve a pan-European audience, but will launch
first in the UK this summer. It has been founded by Pekka Ala-Pietila, a
former president of the Nokia Corporation, and Antti Ohrling, chairman
and chief executive of Contra Group.
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