Yahoo! expands oneSearch to mobile publishers

by Hayley Pinkerfield, Revolution UK 27-Mar-07, 14:25

LONDON - Yahoo! has today extended its offer to publishers with the launch of Yahoo! Mobile Publisher Services.

This will open up Yahoo! oneSearch to publishers, giving them access to the Yahoo! Mobile Ad Network and three new services: Yahoo! Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.

The Mobile Ad Network lets publishers choose the ad formats they want to run on mobile devices, including display, sponsored links, video or in-game placements.

Yahoo! is partnering with mobile television, broadband and music firm MobiTV. The first ads will go live before the end of June.

Yahoo! Mobile Content Engine lets publishers bring content to Yahoo's oneSearch service for mobile devices, even content that is not created for mobile.

The Mobile Media Directory brings content such as ringtones, wallpaper, video and games to oneSearch, while Mobile Site Submit lets mobile content publishers alert Yahoo! to their sites through it's oneSearch interface.

Marco Boerries, executive VP of connected life, Yahoo! said: "This is only the beginning. Opening Yahoo! oneSearch to the universe of mobile internet content and services provided by other publishers will give consumers even more instant answers and information right at their fingertips."